Why do some Realtors have all the clients they can handle, while others seem to struggle? Is it because they are smarter than all the other Realtors or is it because they simply work harder?
Superstar Secret # 1
After analyzing the habits, attributes and character traits of hundreds of real estate professionals over the years, we’ve identified the “secret” that separate the Top 1% highest-income-earning Realtors for all the rest.
And for your benefit, we’ve decided to distill all these traits down into 21 specific things that create superstar Realtors and allow them to pick and choose who they work with, and have all the clients they can handle.
Are you ready for the 1st secret of Superstar Realtors? Here it is .. .
They understand that their primary role is the marketing of their real estate services, not necessarily the delivery of their services.
Most Realtors have it absolutely backwards! They believe that they need to be the most technically adept with best negotiation skills, market knowledge and customer service in order to be successful.
While all of those skills are nice to have, they certainly aren’t critical to your success. In fact, most successful Realtors are quite mediocre in their technical knowledge and abilities.
However, they are extremely good marketers. And if you’re an excellent marketer, you have the power to attract clients at will and therefore, you have funds to hire a team to help you with the customer service.
On the flip side, without clients, you are out of business!
You see, a lot of Realtors think that their business is like the movie Fields of Dreams when Kevin Costner says, “If we build it, they will come” While that may be true in Hollywood, in the real estate industry nothing could be further from the truth. If you hadn’t noticed by now, if you build it, they will NOT come — unless you have effective marketing!
It doesn’t matter how good you are at what you do, if you don’t know how to attract clients you’ll be the best-kept secret around.
That’s why we always like to remind our Realtors Partners that they need to work ON their business, not just IN their business.
When you work on your business, you work at things like getting new clients, developing and establishing processes, procedures and systems that allow your marketing and operations to run on autopilot.
When you work in your business, you get mired down into the details of the day-to-day minutia and you never engaged in the high-leverage activities that actually grow your business.
So the very first secret of Superstar Realtors is that they understand that their primary business objective is the marketing of their real estate services, not necessarily the delivery of their services.
Want to learn the remaining 20 Superstar Secrets, please complete the simple form below and click send to learn how to use the 21 Superstar Secrets to grow your real estate business!