Superstar Secret # 17. They have a lead generation website that attracts a steady stream of qualified prospects – on autopilot.
Superstar Secret # 17
Did you know that there are literally thousands of people every month in your local market that are searching for real estate information online?
At the time of creating this video, there were over 550,000 global searches in just one month for the keywords: “selling home.” Not only that, there were 11,100,000 monthly searches for the keywords: “homes for sale.”
What’s more, at least 90% of homebuyers conduct research online before making a purchase.
Do you think there might be an opportunity here? Absolutely!
Most real estate professionals have an instant knee-jerk reaction to this. Their hands get all sweaty, they cringe with anxiety and they feel overwhelmed because they think…
They have to be some kind of Internet marketing geek…to set up their website or it’s going to cost them an arm and a leg…or it’s not worth the hassle or the risk…
Maybe they’ve watched one of their peers who doesn’t have a clue about marketing try it and of course go down in flames with nothing to show for it, but a glorified brochure on the internet and a credit card bill that they can’t pay off, this is understandable…
All of these are valid concerns…
Perhaps one or more of these concerns has held you back from generating leads online?
Maybe you have a website right now but you’re frustrated that after all that investment of time and money, it still isn’t pulling the results you want.
Well, I am here to tell you there is an easier, simpler and better way, and today i’m going to show you how…
Here are the 6 most common and Costly Website Marketing Mistakes that all superstar realtors avoid at all costs:
#1: No niche-specific content.
If you’re sending paid traffic directly to your home page with a million and one options for them to choose from, I guarantee you’re losing leads – and profits!
That’s why Superstar Realtors always send their paid traffic to customized landing pages, so the content is 100% relevant for that particular type of visitor, thereby increasing their visitor-to-lead conversion rate and ROI. Remember, think specialist, not generalist.
#2: ME, ME, ME focus.
Which means stop selling yourself and how great you are, and start focusing on your prospects’ problems and their concerns and how you can solve them.
#3: NOT having a strategy to capture your prospects’ contact information.
You do this by offering valuable information and advice in the form of free reports, consumer guides, consultations, webinars, seminars, newsletters, etc.
You need to provide something of value in exchange for their contact info. The moment they submit their information, you have a hot, qualified lead. The more information you can get, including the prospect’s phone number and mailing address, the better quality the lead is.
#4: Weak headlines or worse, no headlines.
Studies have found that you only have about three seconds to grab your prospects’ attention before they click off your site. If you don’t let them know what’s in it for them to stay on your site, they’re gone forever! That’s why you need to use compelling, benefit-laden headlines to grab the attneion of your visitor and draw them into your content.
#5: NO follow-up marketing system.
This costly marketing sin might have been more excusable a hundred years ago when all we had was snail mail, but today, with the advance of technology, you can set up a cheap and simple follow-up system that works on autopilot.
For example, you can use a robotic mailman, otherwise known as an autoresponder, to send out follow-up emails to your clients while you’re sleeping. That’s right. It works 100% on autopilot! The beauty of this system is it allows you to stay “top of mind,” so when the time comes that your prospects are ready to buy or sell, you’re the only logical choice!
#6: No strategy to drive traffic to your website.
Most Realtors design their sites with absolutely no plan for driving traffic to their site. People don’t plan to fail they simply fail to plan. There are countless inexpensive ways to drive traffic to your site but if you don’t have a marketing plan to implement them, chances are, it won’t happen.
So there you have it. I’ve just given you 6 Costly and common Website Mistakes and how to avoid them.
As an added-value service, we can give you our list of our recommended Done-For-You Website vendors – so you can get an instant, turnkey website set up with all of the critical components I just mentioned. Why reinvent the wheel when you can have a killer lead generation website ready to go in a matter of minutes?
For more information, call us today! 714.352.0808.